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 The Phone Unit 

 

We work with skilled telephone interviewing teams to speak to the people you need to reach, in households and businesses across the UK. Experienced B2B interviewers make reaching the ‘hard to get’ people look easy and can talk the talk. We can  coordinate UK and international calling  using mother-tongue interviewers.

UK & International

  • Experienced interviewers: consumer and B2B

  • Global coverage possible: multi-national coordination with translation(s) as required

  • Let us take care of coordinating the cultural, language and logistical challenges of international research

B2B & Consumer

  • Experience in a variety of B2B & consumer audiences 

  • Experienced, skilled executive interviewers

  • Day, evening & weekend capacity 

Services

  • All quantitative (and qualitative) methodologies available

  • Telephone interviews (CATI/CAWI)

  • Continuous tracking

  • Focus group recruitment

  • Depth interviews (telephone qual)

  • Online set-up and survey hosting

  • Mixed methodologies available (qual + quant)

Design

  • Researcher input for research design where needed

  • Design of questionnaire 

  • Piloting (Qual or Quant)

Quality

  • Experienced project management 

  • Experienced interviewing teams

  • Central briefings

  • Close control throughout (hands-on management from senior personnel)

  • Random spot checks (supervisory call monitoring / listening)

  • Quality control call backs

  • High quality, accurate deliverables

  • Member of the MRS (the MRS Freephone number is provided to members of the public as needed)

  • Member of ESOMAR, The Global Insights Community

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Competitive & Timely

  • High quality research at competitive prices

  • Fast turnaround

Analysis

  • Consistency of analysis, care of Plus Four's in-house team 'The Analysis Solution'

  • Data entry, coding, tabulations 

  • Interim data runs available on request

Reporting

  • Easy to read commentary

  • Illustrative verbatim

  • Clear graphs/visuals

  • Actionable conclusions and recommendations

WHICH INDUSTRIES?

 ADVERTISING   ARTS   AUTOMOTIVE   BANKS & BUILDING SOCIETIES   BEAUTY  

 BUILDING & CONSTRUCTION   CHARITY   COSMETICS & TOILETRIES   DESIGN  

 DURABLES/WHITE & ELECTRICAL GOODS   ENTERTAINMENT   ENERGY/UTILITIES  

 ENVIRONMENT   EVENTS & CONFERENCES   FINANCE & INVESTMENT   FOOD & DRINKS   FMCG  

 GAMBLING   HEALTHCARE HOME & GARDEN   HR/EMPLOYEE   INSURANCE   INTERNATIONAL  

 INTERNET & SOCIAL MEDIA   IT & TECHNOLOGY   LOGISTICS   MANUFACTURING  

 MEDIA - PRINT/BROADCAST   MEMBERSHIP (LOYALTY)   PR    PUBLIC SECTOR   RETAIL  

 SPORT, FITNESS & LEISURE   TELECOMMS   TOBACCO & E-CIGARETTES   TOOLS & TRADES  

 TRAVEL & TOURISM 

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